When it comes to the way business is carried out online, the earth beneath our feet is shifting right now--and shifting quickly. The one-size-fits-all approach is fast becoming obsolete. More and more businesses are learning that the more they tailor-make the messages they put on their sites, as well as how they interact with every single user, the more satisfied customers get--and the more they earn.

In the increasingly vital world of social media marketing, if you don't have a strong digital presence, it's like you're not even there. Going Social is an indispensable guide to taking advantage of digital marketing, reaching a critical number of prospective customers, and revitalizing your business's brand. You'll gain answers to the questions every marketer is asking, like How much is a Facebook "like" worth? What are the best dashboards for monitoring...

Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with seventy-five Fortune 1000 companies, fifty colleges and universities, and over 100 small...

A step-by-step guide intended to help readers understand the major social platforms, including Facebook, Twitter, LinkedIn, Instagram, and Snapchat, addresses important moral and behavioral issues.

The gripping and galling inside story of how Facebook, Twitter, YouTube, and other social networks preyed on psychological frailties to create the algorithms that drive everyday users to extreme opinions and, increasingly, extreme actions. The companies' founding tenets, combined with a blinkered focus on maximizing engagement, have led to a destabilized world for everyone. -- adapted from jacket

"How do you reply to your colleague's weird email? What would Emily Post say about your Tinder profile? And just how do you know if you're mansplaining? In this irreverent journey through the murky world of digital etiquette, WIRED's Victoria Turk provides an indispensable guide to minding our manners in a brave new online world, and making peace with the platforms, apps, and devices we all love to hate. The digital revolution has put us all within...

"On the shores of Lake Michigan, influencer Maddy Montgomery has turned the bakery she inherited from her great aunt Octavia into a destination. There's just one thing she won't, the body in the freezer... Thanks to Maddy's social media savvy, Baby Cakes Bakery is becoming a huge success - so much so that she's attracted the attention of her former nemesis, the fiancé-stealing Brandy Denton. When Brandy blows into New Bison like an ill wind and disrupts...

A hugely popular social media influencer, Alex relies on her personal assistant AC to help her manage each day, but when a controversial post goes viral, AC goes missing, and a woman is murdered, Alex finds herself thrust into the spotlight with no one left to trust.

"What if you woke up one morning and found you'd acquired another self--a double who was almost you and yet not you at all? What if that double shared many of your preoccupations but, in a twisted, upside-down way, furthered the very causes you'd devoted your life to fighting against? Not long ago, the celebrated activist and public intellectual Naomi Klein had just such an experience--she was confronted with a doppelganger whose views she found abhorrent...

Kurt dreams of sitting atop a social media empire, but for now, he drives for the rideshare company Spree. Fortunately, Kurt has come up with the perfect way to go viral: #TheLesson. He's decked out his car with cameras for a nonstop live stream full of killer entertainment, murdering his passengers. In the middle of all this madness, a stand-up comedian with her viral agenda crosses Kurt₂s path and becomes the only hope to put an end to his misguided...