When it comes to the way business is carried out online, the earth beneath our feet is shifting right now--and shifting quickly. The one-size-fits-all approach is fast becoming obsolete. More and more businesses are learning that the more they tailor-make the messages they put on their sites, as well as how they interact with every single user, the more satisfied customers get--and the more they earn.

In the increasingly vital world of social media marketing, if you don't have a strong digital presence, it's like you're not even there. Going Social is an indispensable guide to taking advantage of digital marketing, reaching a critical number of prospective customers, and revitalizing your business's brand. You'll gain answers to the questions every marketer is asking, like How much is a Facebook "like" worth? What are the best dashboards for monitoring...

If you listen to the Internet gurus, marketing consultants, and even the mainstream media, you might think social media was the second coming. They declare that it's revolutionizing advertising, PR, customer relations--everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson debunks the myths of social media. He illustrates how the notion first came to prominence, why it has...

"Ingrid Thorburn (Aubrey Plaza) is an unstable young woman with a checkered past of obsessive behavior. She secretly moves to Los Angeles to befriend Taylor Sloane (Elizabeth Olsen) -- an Instagram "influencer" with a fabulous artist boyfriend, a camera-ready terrier, and an array of new products and brands to promote to her followers. After Ingrid adopts a Taylor-made identity for herself, her attempts to prove she's BFF material are underway --...

The gripping and galling inside story of how Facebook, Twitter, YouTube, and other social networks preyed on psychological frailties to create the algorithms that drive everyday users to extreme opinions and, increasingly, extreme actions. The companies' founding tenets, combined with a blinkered focus on maximizing engagement, have led to a destabilized world for everyone. -- adapted from jacket

"How do you reply to your colleague's weird email? What would Emily Post say about your Tinder profile? And just how do you know if you're mansplaining? In this irreverent journey through the murky world of digital etiquette, WIRED's Victoria Turk provides an indispensable guide to minding our manners in a brave new online world, and making peace with the platforms, apps, and devices we all love to hate. The digital revolution has put us all within...

"To be a content moderator is to see humanity at its worst--but Kayleigh needs money. So she takes a job working for a social media platform whose name she isn't allowed to mention. Her task: review offensive videos and pictures, rants and conspiracy theories, and decide which need to be removed. It's grueling work. Kayleigh and her colleagues spend all day watching horrors and hate on their screens, evaluating them with the platform's ever-changing...

A hugely popular social media influencer, Alex relies on her personal assistant AC to help her manage each day, but when a controversial post goes viral, AC goes missing, and a woman is murdered, Alex finds herself thrust into the spotlight with no one left to trust.

"In his much-anticipated debut novel, Hank Green--cocreator of Crash Course, Vlogbrothers, and SciShow--spins a sweeping, cinematic tale about a young woman who becomes an overnight celebrity before realizing she's part of something bigger, and stranger, than anyone could have possibly imagined. The Carls just appeared. Coming home from work at three a.m., twenty-three-year-old April May stumbles across a giant sculpture. Delighted by its appearance...

With the rising phenomenon of social networking websites such as Facebook and Twitter, constant interconnectivity with friends and family is now part of a teens daily life. However as opposed to enriching their lives, is social media just another avenue for teens to become addicted to? One of the biggest problems facing our teens today is the addictive, pervasive effects of social media.