#1 NEW YORK TIMES BESTSELLER • “A whirlwind tour of fundamental physics and cosmology.”—The Wall Street Journal

“Fascinating . . . a wealth of ideas [that] leave us with a clearer understanding of modern physics in all its invigorating complexity.”—Los Angeles Times
When and how did the universe begin? Why are we here? What is the nature of reality? Is the...

A video from ECU’s archive of documentaries and teaching films. In this program Professor Melanie Wallendorf describes the preparation required to conduct a field interview, the mechanics of the interview session and the skills needed to guide an interview in the desired direction. Hints are given to encourage the in depth responses necessary for 'thick description'. Produced by David Crewes.

A video from ECU’s archive of documentaries and teaching films. This program presents a visual example of a qualitative consumer research report. It was compiled using data collected during the 'Odyssey Downunder' project upon which this series of programs was based. Produced by David Crewes.

A video from ECU’s archive of documentaries and teaching films. A panel of four consumer research professors discuss the advantages and limitations of quantitative and qualitative research methods. A studio audience then questions the panel on a series of topics including the commercial application of both methods. Produced by David Crewes.

A video from ECU’s archive of documentaries and teaching films. This program presents a visual example of a qualitative consumer research report. It was compiled using data collected during the 'Odyssey Downunder' project upon which this series of programs was based. Produced by David Crewes.

A video from ECU’s archive of documentaries and teaching films. In this program Professor Belk describes a number of checks which can be utilised to evaluate qualitative research. Strategies are suggested for implementation before, during and after entering the field. The program concludes with a discussion on the descriptive and interpretational goals of qualitative research. Produced by David Crewes.

A video from ECU’s archive of documentaries and teaching films. In this program Professor Hill describes the procedures to follow in conducting focus groups, the most widely used method of qualitative data collection. Excerpts from a focus group are used to illustrate techniques utilised in conducting this form of research. Produced by David Crewes.

A collection from ECU’s archive of documentaries and teaching films, exploring Qualitative Consumer Research. Produced by David Crewes.

"Data is fundamental to the modern world. From economic development, to healthcare, to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this bias, in time, money, and often with their lives. Celebrated...