The hip-hop impresario and social-media guru presents a collection of motivational success strategies based on his "keys" video posts and drawing from his personal experiences, sharing the philosophies behind some of his most enigmatic catchphrases.

"Rick Ross is an indomitable presence in the music industry, but few people know his full story. Now, for the first time, Ross offers a vivid, dramatic and unexpectedly candid account of his early childhood, his tumultuous adolescence and his dramatic ascendancy in the world of hip-hop. Born William Leonard Roberts II, Ross grew up 'across the bridge,' in a Miami at odds with the glitzy beaches, nightclubs and yachts of South Beach. In the aftermath...

Through vivid vignettes, the platinum-selling, Grammy-winning co-founder of The Roots tells dramatic stories of the four powerful relationships that shaped him, each a complex weave of love, discovery, trauma and loss, illuminating the redemptive power of the upcycle.

Before there was hip hop, there was DJ Kool Herc. On a hot day at the end of summer in 1973 Cindy Campbell threw a back-to-school party at a park in the South Bronx. Her brother, Clive Campbell, spun the records. He had a new way of playing the music to make the breaks the musical interludes between verses longer for dancing. He called himself DJ Kool Herc and this is When the Beat Was Born. From his childhood in Jamaica to his youth in the Bronx,...

From the Back Cover: Nick Hasted's ground-breaking book traces Marshall Mathers' rise to fame from schools and workplaces of his native Detroit to global superstardom. In racially-divided Detroit the future rapper grew up with first-hand experience of the social conflicts that would feed his later radicalism. From the depths of being a suicidal no-hoper through the redemptive alias of Slim Shady to eventual triumph as an unlikely rap star, Eminem's...

"In 1996 Tupac Shakur, one of the most talented artists of his time, was murdered by an unknown gunman. Fred L. Johnson and Tayannah Lee McQuillar examine the theories surrounding his death and the story of Tupacs lost legacy in this definitive biography. For millions, Shakur gave voice to their stories, but there was also another side to him, revealed as his life spun out of control, as the whispered warnings from friends went unheeded and...

"Ice-T rose to fame in the late 1980s, earning acclaim for his music before going on to capture television audiences as Odafin "Fin" Tutuola in Law & Order: Special Victims Unit​. But it could have gone much differently. In this gripping and candid memoir, Ice-T and Spike, his former crime partner--collaborating with New York Times bestselling author Douglas Century--relate the shocking stories of their shared pasts, and how just a handful of decisions...

"Eazy-E, Dr. Dre, Ice Cube, MC Ren, and DJ Yella caused a seismic shift in hip-hop when they decided to form N.W.A in 1986. Suddenly rap became gangsta and relevant on the West Coast. With their hard-core image, bombastic sound, and lyrics that were by turns poetic, lascivious, socially conscious, and downright in-your-face, N.W.A spoke the truth about life on the streets of Compton, California--at the time a hotbed of poverty, drugs, gangs, and unemployment....