Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals.

A riveting story of a true American visionary, a man who let nothing stand in the way of greatness. It chronicles the iconic innovator and entrepreneur₂s early days. He was a college dropout who co-founded Apple Computer Inc. and was then forced to leave. More than a decade later, Jobs returns and single-handedly sets a course that will turn the once-tiny startup into one of the world's most valuable companies. His epic journey blazes a trail that...

"A frank, smart and captivating memoir by the daughter of Apple founder Steve Jobs. Born on a farm and named in a field by her parents--artist Chrisann Brennan and Steve Jobs--Lisa Brennan-Jobs's childhood unfolded in a rapidly changing Silicon Valley. When she was young, Lisa's father was a mythical figure who was rarely present in her life. As she grew older, her father took an interest in her, ushering her into a new world of mansions, vacations,...