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Author
Language
English
Formats
Description
Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with seventy-five Fortune 1000 companies, fifty colleges and universities, and over 100 small...
Author
Publisher
One World
Pub. Date
[2021]
Language
English
Description
"Heather C. McGhee's specialty is the American economy--and the mystery of why it so often fails the American public. As she dug into subject after subject, from the financial crisis to declining wages to collapsing public infrastructure, she found a common problem at the bottom of them all: racism--but not just in the obvious ways that hurt people of color. Racism has costs for white people, too. It's the common denominator in our most vexing public...
3) A practical wedding: creative ideas for planning a beautiful, affordable, and meaningful celebration
Author
Publisher
Da Capo Lifelong
Pub. Date
2012
Language
English
Description
"A Practical Wedding helps you create the wedding you want--without going broke or crazy in the process. After all, what really matters on your wedding day, what you'll remember 'til you're old and gray, is not so much how it looked as how it felt. In this refreshing guide, expert Meg Keene shares her secrets her secrets to planning a beautiful celebration that reflects your taste and your relationship."--Page 4 of cover.
Author
Publisher
Random House
Pub. Date
[2016]
Language
English
Description
"How did the Economist increase revenues from subscriptions when Newsweek and Time were hemorrhaging? How did Tencent create a cash machine from largely free and virtual products in a market with a GDP per capita ten times lower than the U.S.? And in the midst of an industry revolution, how are we to understand these and other media organizations, their fates, and their markets? Combining insightful analysis with an accessible, humorous tone, Harvard...
Author
Publisher
Skyhorse Publishing
Pub. Date
[2020]
Language
English
Description
"Written by Baidu cofounder Robin Li and prefaced by award-winning sci-fi writer Cixin Liu (author of The Three-Body Problem), Artificial Intelligence Revolution introduces Baidu's teams of top scientists and management as pioneers of movement toward AI. The book describes the emergence of a "smart" society powered by technology and reflects on the challenges humanity is about to face. Li covers the most pressing AI-related ideas and technological...
Author
Accelerated Reader
IL: UG - BL: 10.2 - AR Pts: 26
Language
English
Formats
Description
The author explores his theory that the food industry's used three essential ingredients to control much of the world's diet.
Traces the rise of the processed food industry and how addictive salt, sugar, and fat have enabled its dominance in the past half century, revealing deliberate corporate practices behind current trends in obesity, diabetes, and other health challenges.
Author
Language
English
Appears on list
Formats
Description
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force, and many professionals dream of becoming independent, whether by starting their own businesses, becoming consultants or freelancers, or developing a sideline. But there's a major obstacle professionals face when they...
Author
Publisher
Currency
Pub. Date
[2019]
Language
English
Description
"Drawing on interviews with leading artists and band members as well as journeymen musicians, music executives, and managers, economist Alan Krueger takes readers backstage to show how the music industry works. Incorporating tabulations of the latest data on concert revenues, ticket prices, royalties, streaming, tour dates, and merchandise sales, Rockonomics reveals who makes money and how, and it chronicles the radical transformation of the economics...
Author
Language
English
Formats
Description
"The most important book yet from the author of the international bestseller The Shock Doctrine, a brilliant explanation of why the climate crisis challenges us to abandon the core "free market" ideology of our time, restructure the global economy, and remake our political systems. In short, either we embrace radical change ourselves or radical changes will be visited upon our physical world. The status quo is no longer an option. In This Changes...
Author
Publisher
Delacorte Press
Pub. Date
[2023]
Language
English
Description
"This book, edited for young readers, is a call to action. McGhee examines how damaging racism is not only to people of color but also to white people. She offers hope and real solutions so that we can all prosper. An expert in economic policy, Heath McGhee draws lessons from her work running a think tank and her travels around the country talking to everyday Americans who are coming together to fight for a more just and inclusive society. The people...
Author
Series
Publisher
Beacon Press
Pub. Date
[2020]
Language
English
Description
"Badgett offers some new ways of thinking to convert the many people who use their power to hurt LGBT people, whether in passing discriminatory laws, firing them from jobs, harassing them in school, beating them on the streets, failing to protect them from beatings, kicking them out of families, or depriving them of appropriate health care-in short, in excluding them from the core institutions that make it possible to live a good life. Understanding...
Author
Publisher
FT Press
Pub. Date
[2011]
Language
English
Description
This guide is written by experts who've developed money-making marketing campaigns for many of the world's largest companies. This book shows how to avoid crucial pitfalls that other companies have encounter, how to make the most of limited resources, and how to strengthen your brand instead of placing it at risk.--[book jacket]
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