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Author
Publisher
RBS Media Group Publishing
Pub. Date
2019.
Language
English
Description
"Customer service representatives are needed by all major employers...If you want to work for one of these companies and advance in your career, then the best way to get your foot in the door is by being hired as a Customer Service Representative. Most promotions are given to employees who are already working within the company. And there are plenty of advancement opportunities besides management such as marketing, sales, and social media."--from...
Author
Language
English
Formats
Description
In the increasingly vital world of social media marketing, if you don't have a strong digital presence, it's like you're not even there. Going Social is an indispensable guide to taking advantage of digital marketing, reaching a critical number of prospective customers, and revitalizing your business's brand. You'll gain answers to the questions every marketer is asking, like How much is a Facebook "like" worth? What are the best dashboards for monitoring...
Author
Language
English
Formats
Description
The Biggest Differentiator In A Competitive Marketplace Is You
The familiar adage that "It's a jungle out there" applies to sellers and sales organizations now more than ever. Competitors are hungry for business; decision makers are wary of change; and the market is crowded with products and services that are barely distinguishable from one another. Meanwhile, the tried-and-true sales methods of the past are simply no longer effective in a world...
Author
Publisher
Crown Business
Pub. Date
2014.
Language
English
Description
"In Scaling Up Excellence, bestselling author Bob Sutton and Stanford colleague Huggy Rao tackle the topic that obsesses businesses large and small, from start-ups to Fortune 500 companies--how to scale up their businesses and spread excellence throughout the organizational culture"--
Series
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Not all customers are created equal. Ten percent of your customers often provide ninety percent of your profits. As Roger Siboni explains, the best usage of customer relationship management (CRM) is to enhance the experience for Profitable customers, to bring down costs by automating unProfitable ones, and to gain market share through customer retention and personalization at the point of sale. This requires an enterprise-wide commitment to sharing...
Author
Publisher
Portfolio
Pub. Date
2007
Language
English
Description
During his years as a senior executive at Starbucks, Behar helped establish the Starbucks culture, which stresses the importance of people over profits. Now he reveals the ten principles that guided his leadership--and not one of them is about coffee.--From publisher description.
13) The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions
Author
Language
English
Formats
Description
How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating "buying loops" that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your...
Author
Language
English
Description
In this fresh, original book, Steve Yastrow turns conventional sales and marketing on its head by showing what really motivates your customers: A strong relationship with your business. Both a manifesto and how-to guide, “We: The Ideal Customer Relationship” will change the way you interact with customers, and change the way your customers think about you.
Author
Series
Language
English
Description
FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by 'cold' advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones...
Author
Language
English
Description
Summary of The Innovator's Dilemma by Clayton M. Christensen | Includes Analysis Preview: The Innovator's Dilemma contemplates the difficulties of maintaining a firm's position when faced with innovative technologies. It was first published in 1997 and remains an influential text for its descriptions of the reasons that some of the most successful firms in a given business often rapidly lose market share to new challengers. Large companies that spend...
Author
Language
Español
Description
Un libro como ninguno en el género del servicio al cliente, Willie: Chofer y profesor traduce la sabiduría del sentido común en aplicaciones prácticas. Cada capítulo analiza uno de los seis secretos sobre el servicio y explica por qué y cómo funciona. Desde escuchar a los clientes, ofrecerles favores especiales, hasta hacer que cada contacto con un cliente sea algo memorable, estas estrategias comprobadas impresionarán, atraerán y ganarán...
19) Le Mom Test: Comment Parler Avec les Clients et Apprendre si Votre Idée d'Entreprise est Bonne, Q
Author
Language
Français
Description
Le Mom Test est un guide rapide et pratique qui vous fera économiser du temps, de l'argent et de la peine.
Ils disent que vous ne devriez pas demander à votre mère si votre entreprise est une bonne idée, parce qu'elle vous aime et vous mentira. Techniquement c'est vrai, mais ils passent à cté de l'essentiel. Vous ne devriez demander à personne si votre entreprise est une bonne idée. C'est une mauvaise question qui incite tout le monde à...
Author
Language
English
Description
Magic for Malls make the connection between the low self-esteem experienced by many retail staff and poor level of service suffered by customers. It then lays out The Magic Programme, developed for staff at the award-winning shopping centre at Meadowhall and then shared across Europe with 30,000 retail employees, including entry level and long-term unemployed people. It allows participants to find success through failure, a process which boosts confidence,...
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