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Series
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage. How it starts: the second World War prompts Coke's global expansion as every US soldier gets a bottle of Coke for five cents. Bottling plants are shifted overseas. Coca-Cola becomes a worldwide symbol of the American way of life. In the 1960s Coke is boycotted by the US civil rights...
Series
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact. Birth of modern advertising: Coke begins life as a "brain tonic" for business people. But the secret of the new drink's success lie in its marketing. Revolutionary mass advertising...
4) Holy water
Series
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
A film about our global water situation, water politics and the poor people's struggle for enough drinking water. In India farmers, joined by the famous environmentalist Vandana Shiva, are prostesting against Coca-Cola. They mean that their ground water is going down and is being polluted because of the soft drink production in many places all over India. It's a film about the strong, Indian women who dare to protest, and the Coke factory that had...
Series
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
All marketing starts with a product. But beyond the product is the brand. Vast sums are spent in creating and maintaining brands. But what is a brand? And why do some brands succeed and some fail? Successes: Brands speak to people in a way that products don't - they have a personality, a style. One of the big brand success story is Innocent Drinks. In just 10 years Innocent's sales went from nothing to over 100 million. Meanwhile Coca-Cola has used...
6) Coca-Cola
Author
Publisher
Bellwether Media
Pub. Date
2024.
Accelerated Reader
IL: MG - BL: 4.5 - AR Pts: 1
Language
English
Description
"Coca-Cola is one of the world's most popular beverages! But the brand had much more humble beginnings. In its first year, only nine glasses of Coke were served per day! Through engaging text and bright photos, this title explores the history of the iconic brand, including people involved at the beginning, well-known products, and important events. Special features profile an important person, map company headquarters, show off Coca-Cola products,...
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