Catalog Search Results
Author
Publisher
Greenleaf Book Group Press
Pub. Date
2012.
Language
English
Description
"To help brands resonate with their audiences, the author takes you step by step through StoryBranding's six Cs--a process that shows how to approach the development of all brand communications the way story writers approach their characters, plots, and themes."--Jacket.
3) Marketing mess to brand success: 30 challenges to transform your organization's brand (and your own)
Author
Language
English
Formats
Description
In Scott Miller's newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company wide gains.
Author
Publisher
Running Press
Pub. Date
2022.
Language
English
Description
"An irreverent and wide-ranging treatise on concocting a brand, distilling a message, and serving up ideas in business or in life, from the marketing mastermind behind countless iconic booze brands. Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick's Gin and Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work...
Author
Language
English
Formats
Description
"Does your business have a story to tell? It should! Every new product can be unique in its industry. Does yours stand out from the crowd? After a life of exploring the way people exchange value in over 35countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how todevelop a strong business identity by combining your personality and values with the functionality of your...
Author
Publisher
Portfolio/Penguin, an imprint of Penguin Random House LLC
Pub. Date
[2017]
Language
English
Description
Explores how some works and artists achieve longevity when most disappear after initial success.
"How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band...
Author
Publisher
Spiegel & Grau
Pub. Date
[2017]
Language
English
Description
"One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying...
Author
Language
English
Formats
Description
"A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy. Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love's lingerie designed specifically for each woman's body. Warby Parker mailing you five pairs of glasses to choose from. You've seen their ads. You (or someone you know) use their products....
Author
Language
English
Formats
Description
"You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. People now want to make their own decisions based on raw footage, real-time updates, and unfiltered live streams. How then, do marketing executives and others gain consumer trust? This book explores a comprehensive five-step process...
Author
Series
Publisher
John Wiley and Sons, Inc
Pub. Date
[2014]
Language
English
Description
The nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. It hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies haven't just failed, but have actually discouraged giving. Why does branding--a well-developed discipline with a history of commercial success--fail when applied to nonprofits? The Money-Raising Nonprofit...
Author
Publisher
Harper Wave
Pub. Date
[2020]
Language
English
Description
"From entrepreneur and celebrity hairstylist Jen Atkin comes a smart and spirited guide to finding your voice and creating the life and career you deserve--along with a behind-the-scenes look into Jen's own wild and wonderful road to success." -- inside front jacket flap.
12) More than a word
Series
Publisher
Media Education Foundation
Pub. Date
2017.
Language
English
Description
More Than a Word offers a fascinating look inside the growing movement to change the name of the Washington R*dskins football team.Directed by brothers John and Kenn Little, who are members of the Standing Rock Sioux tribe, the film traces how the word "r*dskin" evolved from being a term of racist derision and slander to being embraced as the name of one of the NFL's most beloved franchises. It also draws on the voices of Native American activists...
Author
Language
English
Formats
Description
"Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader....
Author
Language
English
Formats
Description
"Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing...
16) Air
Publisher
Warner Bros. Entertainment
Pub. Date
[2023]
Language
English
Appears on list
Formats
Description
From award-winning director Ben Affleck, it reveals the unbelievable game-changing partnership between a then-rookie Michael Jordan and Nike's fledgling basketball division which revolutionized the world of sports and contemporary culture with the Air Jordan brand. This moving story follows the career-defining gamble of an unconventional team with everything on the line, the uncompromising vision of a mother who knows the worth of her son's immense...
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