"Based on the ... cover story about Steve Jobs in Fast Company in May 2012, this is the behind-the-scenes account of how Steve Jobs arguably became the most famous and visionary CEO in history ... Brent Schlender and veteran editor Rick Tetzeli have interviewed friends, industry insiders, and the people who knew Jobs best throughout his evolution as a CEO and leader. In addition, Schlender, who knew Jobs personally for 25 years, has over 100 hours...

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals.

Based on more than forty interviews with Jobs conducted over two years, as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues, the author has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet...

Steve Jobs takes us behind the scenes of the digital revolution to paint a portrait of the man at its epicenter. The story unfolds backstage at three iconic product launches, ending in 1998 with the unveiling of the iMac.