Catalog Search Results
Series
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of "diagonal", "standard", "C", "Z", "overlapping", and "spatial progression." Concludes with a special section on the importance and use of headlines and sub-headlines.
Author
Language
English
Formats
Description
"This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed: *8 headlines that work--and...
Series
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Do you know when and where are you being targeted for marketing? It may be more often and in more places than you think. Advertising in the digital age features interviews with cutting-edge advertising and media professionals who give an overview of how to navigate new media marketing techniques in the digital age, including: Traditional techniques: Review of tried and true advertising techniques. New media, new techniques: Advertising is a mix of...
Series
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & social...
7) Art & copy
Publisher
Distributed by PBS Distribution
Pub. Date
c2010
Language
English
Description
A powerful film about advertising and inspiration. It reveals the work and wisdom of some of the most influential advertising creatives of our time, people who've profoundly impacted our culture. Their work grabbed the attention of millions and truly moved them. The social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.
Author
Publisher
Spiegel & Grau
Pub. Date
[2017]
Language
English
Description
"One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying...
Author
Language
English
Formats
Description
In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can visit the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company's survival. In Differentiate or Die, best-selling author Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead...
11) Guerrilla marketing: easy and inexpensive strategies for making big profits from your small business
Author
Publisher
Houghton Mifflin
Pub. Date
2007
Language
English
12) The engagements
Author
Language
English
Description
Explores the marital foibles of four couples while following the creation of the famous advertising campaign that turned diamonds into a symbol of the hope for everlasting love.
"The story of four couples linked over several decades by one diamond ring, and the woman who launched the most famous diamond campaign in the world"--
13) The groove tube
Language
English
Formats
Description
A series of skits that spoof television and commercials.
Series
Publisher
TV Choice
Pub. Date
2015.
Language
English
Description
Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true international retail giant - but by 2014 profits were falling and scandals were brewing. It seems the wheels came off the trolley. What went wrong? Stack 'em high... Founder Jack Cohen's aggressive growth policies in the mid 20th century set the pattern: his successors had grander plans: to make Tesco all...
Series
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
With virtually no government or public outcry, the multi-billion dollar youth marketing industry has been able to use the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. American kids now influence an estimated $700 billion in annual spending, targeted virtually from birth with a relentless bombardment of sophisticated commercial...
Series
Publisher
Kanopy Streaming
Pub. Date
2016.
Language
English
Description
In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes - images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty,...
Series
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
Like drawing back a curtain to let bright light stream in, Miss Representation uncovers a glaring reality we live with every day but fail to see. Written and directed by Jennifer Siebel Newsom, the film exposes how mainstream media contribute to the under-representation of women in positions of power and influence in America. The film challenges the media's limited and often disparaging portrayals of women and girls, which make it difficult for women...
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